29 Feb 2012 / / http://tmblr.co/ZFTCCyHFFphe
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sophiewardman:

Drive neon sign posters by Rizon Parein

29 Feb 2012 / 2,302 notes / http://tmblr.co/ZFTCCyHEtxQM

Started playing around and actually making a noticeable start with how to go about the paper piece, my idea is to utilize the negative space of which ever version i feel will work the best with the final out come. I have a rough idea of what i want to do but it’s not set in stone so you’ll just have to wait and see.

20 Feb 2012 / 3 notes / http://tmblr.co/ZFTCCyGkopgh

Started having a quick mooch around for work that has relevance to paper after todays session, typography in particular! I’ve stumbled across a few pretty eye opening examples so i should really get my creative juices flowing if I’m going to get my weeks deadline boxed off!

i reckon i want to explore negative space some how but its early days yet!

16 Feb 2012 / 3 notes / http://tmblr.co/ZFTCCyGWMgIr
17 Jan 2012 / 1 note / http://tmblr.co/ZFTCCyEvxl1D

Find out how to turn ads into art: vimeo.com/27216208

Public Ad Campaign (is.gd/85ok7N) and The Heavy Projects (is.gd/uF8KnI) developed Augmented Reality Advertising Takeover. The augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. Here’s a quick video. 

Be sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops. is.gd/85ok7N

Photos: cityphile.com/2011/07/augmented-reality-ad-takeover-in-times-square/

13 Jan 2012 / / http://tmblr.co/ZFTCCyEjBDwh